How Likeness works.
One marketplace, two sides. Real people license their faces for AI-generated campaigns and get paid every time a brand uses them – and every brand gets a verified, consenting face with an audit trail behind it.
One marketplace, two sides.
Talent and brands meet around a single licence. Here’s the full cycle – from listing a face to proving every use of it.
List
A real person lists their face and verifies their identity.
License
A brand finds the right face and licenses it for a specific campaign.
Get paid
The person earns from that licence, paid out automatically.
Prove it
Every licence is tied to a consenting individual with an immutable audit trail.
Two ways in.
For talent
Earn from your likeness
Turn your face into passive income.
- 01
List your face
Upload a few photos and verify your identity.
- 02
Pick your scope
Choose the industries you want to appear in, and opt out of anything you don’t. We only match you to campaigns inside that scope.
- 03
Get paid
Every licence pays out via Stripe Connect, with a record you can audit.
Earn up to £3,000 per licence — passive income from your AI Likeness.
For organisations
License verified faces
Legally defensible AI creative, with proof built in.
- 01
Browse & select
Search verified Likenesses by demographics, style, and look to find the right match for your campaign.
- 02
License
Purchase a licence tied to your specific campaign. Clear terms, instant checkout.
- 03
Generate
Use the Likeness within your AI-generated creative with full commercial rights.
- 04
Prove it
An audit trail shows consent, scope, and rights on demand – for legal, compliance, or regulators.
Legally defensible AI creative — consent and audit trail on demand.
Verified Identities
Every face is KYC-verified
Transparent Licensing
Clear terms, fair compensation
Real Consent
People choose how their likeness is used