Making commercial AI image generation more ethical, transparent and controlled by putting real people at the centre of it.
When generating an AI face for a campaign or any other commercial content, there’s traditionally no record of where that face came from. This opens you up to legal disputes over potential resemblances. Likeness solves this by tying every generated Likeness to a licensed, consenting individual – with an immutable audit trail.
How it works.
Browse & Select
Search verified Likenesses by demographics, style, and look to find the right match for your campaign.
License
Purchase a licence tied to your specific campaign. Clear terms, instant checkout.
Generate
Use the Likeness within your AI-generated creative with full commercial rights.
Prove It
Audit trail shows consent, scope, and rights on demand – for legal, compliance, or regulators.
Every use, fully accounted for.
Each Likeness token records who consented, what campaign it’s bound to, which territories and media are covered. If there’s a challenge to your creative, you can show an auditable license.
- Verified Identity of consenting individual
- Campaign binding
- Territory & media scope
- Expiration date & revocation status
Compliance & Legal Safety.
Verified Identities
Every Likeness is KYC verified.
Right of Publicity
Every Likeness is licensed with explicit consent – no ambiguity about who agreed to what.
Campaign-Bound
Licences can't be reused, resold, or sub-licensed. Each Likeness is linked to a specific campaign.
Audit-Ready
Full provenance on demand – for legal, compliance, or regulators.
Built for Advertising, Marketing & Entertainment industry.
Every AI likeness needs to be defensible. With Likeness, your teams can browse verified faces, license them for specific campaigns, and get an audit trail that your legal team can present if challenged. No more grey areas. No more risk.
“We needed proof that every AI-generated face in our campaigns was legally sourced. Likeness gave us that.”
Simple, transparent pricing.
Per face, per campaign. No hidden fees.
One licence covers one brand’s campaign. The length (3, 6 or 12 months) is how long the campaign can run.
Standard - Digital & Social
Online ads only: paid social, websites, banner ads, email and apps. No TV, print or billboards.
- 3 mo
- £150
- 6 mo
- £249
- 12 mo
- £399
Standard Extended - All Media
Most PopularEverything in Digital & Social, plus offline media: TV, print, billboards and cinema.
- 3 mo
- £399
- 6 mo
- £649
- 12 mo
- £999
Category Exclusive
All media, plus exclusivity: the face won’t appear for competing brands in the same category while the licence runs.
- 3 mo
- £999
- 6 mo
- £1,649
- 12 mo
- £2,499
Full Exclusive
All media, all categories: one brand has sole use of the face for the licence period.
- 3 mo
- £2,499
- 6 mo
- £3,999
- 12 mo
- £5,999
Listed prices are what licensees pay per campaign. Talent receives 50% of every licence fee.
Verified Identities
Every face is KYC-verified
Transparent Licensing
Clear terms, fair compensation
Real Consent
People choose how their likeness is used