About
We kept seeing the same thing. A brand would generate a striking, photoreal face for a campaign — and no one in the room could say whether it was based on a real person. The tools that made the image kept no record of where the face came from. A resemblance you can’t explain is a resemblance you can’t defend.
On the other side were the people themselves. Faces that looked unmistakably like someone— turning up in adverts they’d never heard of, for products they’d never endorse, with no consent given and no way to trace it back. As AI image generation got better, both problems got worse.
So we built a different way.
Likeness ties every AI-generated face to a real person who chose to be there. Each licence is scoped to specific industries and uses, and limited in time — when the campaign ends, so does the right to use the face. And every use is written to an immutable audit trail: who licensed a Likeness, where it ran, and for how long.
For brands, that turns an unexplained resemblance into a documented, defensible chain of consent. For the people behind the faces, nothing happens without their say-so — and they share in the value their likeness creates.
What we believe.
Everyone should have control over how their face is used commercially. Every brand should be able to create with AI without wondering whose rights they might be crossing. The people whose faces power this new wave of creative should share in it — knowingly, and on their own terms.
That’s the marketplace we’re building.